Do you know what separates the most successful brands on Facebook…
from those who claim that it “doesn’t work for them”?
“A Facebook Ads Funnel”
DISCOVER! How to Design Facebook Ads Funnel That Can Convert!
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Why We Are the Best
In the Industry
✓ Audience dark posts
✓ Ongoing competitor research
✓ Geographic ad granularity
✓ Multiple audience segmentation
✓ Ongoing ROI improvement
✓ Engagement rate optimization
✓ Advanced Reporting
✓ Dedicated Ad Account Strategist
Awards & Achievements
Why Invest in Facebook Ads
Well, with over a billion monthly active users, Facebook is the largest and most powerful social media advertising platform in the world.
Taking advantage of that platform, however, can be a difficult challenge. To succeed on Facebook, advertisers need to understand how to drive user engagement and effectively use audience targeting to get the most out of their advertising budget.
At TopOne, we know how to put the right kinds of advertising in the right places on Facebook and create great results for your company.
Our Ad-Funnel Creation Process
Understanding of how your marketing funnel Works
It’s important to recognize and understand what your marketing funnel looks like in order to optimize your cross-funnel strategy. To get there, start by asking yourself these questions:
- What are the sources and channels of brand discovery for your prospects?
- What are the milestones in your prospect’s journey? (website visits, form fills, types of actions, etc.)
- What offers can you pair to these milestones?
- How long does it take for a prospect to travel from the top of funnel to the bottom of the funnel?
- Where are the leaks in your marketing funnel?
Once you’ve thought through each of these questions, you’ll be in the right mindset to get started.
Promote content to your “warm audience”?
What we recommend doing first is to promote your content to people who are already “warm.”
By this, we mean people who have already been exposed to your brand in some capacity and who have expressed at least some level of interest. This will primarily be your existing Facebook fans but can also include your website retargeting list.
What you want to do is pay attention to engagement levels and determine which content is leading to the most purchases.
The “hard sell”
This the most crucial step involved in your Facebook sales funnel. That’s when you go for the jugular with the hard sell.
This is where you want to place your attention on the individuals who have used your free trial, downloaded your eBook, etc., but never went to your final checkout page.
Then go for the hard sell with an overt sales message of why they should purchase. At this point, all of your leads should be familiar with your brand and warmed up about as much as they’re going to be.
They’re primed and ready to buy.
What’s The TopOne Difference
Facebook advertising is not a “set it and forget it” platform. We get that!
Facebook is a dynamic, continually evolving advertising landscape and, if you want to get the most out of your advertising, you need to evolve along with it.
At TopOne, we surf through the oceans of data to find your treasure. We comb through every detail to optimize your advertising dollars.
Some agencies write ad copy. We take your customers on a journey to discover your product, love your product and then rave about your product.
BUT, most importantly. We sail to places other agencies have never been before. We implement creative strategies unknown to other advertisers – to get you the best returns!
Currently handling over $650,000 clientele Budget &
driven over 2,137,349 leads for our clients through Facebook Paid Ads.